The Hoi watch might just seem like a funky timepiece with an aesthetic twist, but its seemingly odd placement of the face and its bizarre strap are actually beneficial to the user! The side placement of the dial and the curve in the strap are much more ergonomic than traditional watch straps and faces. That extra room makes it easy on the wrist to bend in a natural motion without obstruction from a bulky watch face. Made of non-allergenic rubber and elastic, it’s material composition also keeps things comfy… and since you wear it all day, you might as well be!
Designer: Cristian Minto
( H/T: Yanko Design )