In the digital age, nothing is more important to a business than a website which functions quickly and professionally. With the speed of business accelerating at a tremendous rate, this has also has a profound affect on levels on concentration when it comes to online businesses.
There are many reasons why a website should be as quick to operate as possible and should not be hampered by poor performance issues. Here are just a few and what failing to address them might entail.
A slow website appear non professional
Websites are extremely cheap to build and with a vast array of talented web companies and low costs hosts out there, there really is no excuse for not having one as a business. If your website is extremely slow to load, due to factors such as poor design, cluttered home pages or latency issues, your company could come across as appearing unprofessional to prospective customers.
A website is often the first point of contact between a potential customer and a business. Having a website which is slow and performs poorly could instil a loss of confidence in the potential services a company provides. A website speed test or a website loading test is the fastest way to identify any potential issues and how they can be resolved.
A cluttered website can confuse customers
Again, a website which is cluttered with unnecessary pages, tabs, links and click throughs can not only appear scrappy and take a long time to load but also confuse people. It is extremely important that your services and products are listed clearly to anyone interested in them as it will increase business prospects dramatically.
Cluttered websites not only appear messy and unprofessional but you may end up losing potential trade as a customer simply cannot find what they are looking for fast enough. Similarly, websites which are minimal and easy to navigate when searched online will be the ones that people tend to gravitate towards, achieving higher hit rates and better Google rankings as a result.
Ways to help combat this
The most combat effective way to remedy any speed problems you have with your website is to use a website test tool. Competitively priced, easy and to use, it could mean the difference between the occasional order being put though and a steady stream of business.