Never thought I’d say this but Victorinox, you’ve been outdone. The Columbia Survival tool kit just blows my mind. Made more for outdoor survival than urban, the kit literally outdoes itself. All you need is a stack of these specially redesigned jacket labels by Columbia clothing and you have everything from a wood carving kit, to a sewing kit, to even a sundial! Moreover, there’s even a label to purify water, and to make coffee!! Way to add value something as seemingly insignificant as the label of a jacket! I bet you’re just as mind-warped as I am!
Designers: Aybars Gurlu & Selim Unlusoy (O&M Istanbul)
( H/T: Yanko Design )