The competition between eCommerce stores has increased significantly over the years. Back about 10 years ago, it was possible to find niches that had little to no competition at all. Today, in order to find any niche that has low to no competition, you must be so narrow that you may not have a wide enough clientele.
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The result of this increase in competition is that even the little things matter. Back in 2002, an eCommerce store could get by with subpar graphics, poor copy, and other similar problems if it provided a high enough quality product. Consumers still there liked it, but they were also more inclined to accept less sophisticated design.
Today significantly higher standards are expected, and you may lose customers because they do not think your eCommerce store is professional enough. Because the technological abilities of web design have increased drastically, people expect more, and a site that does not live up to the standards will likely be considered cheap and potentially unreliable.
The best way to combat this is to make sure that you hire editors to assist you.
More Than Just Line Editors
People often assume that editors only work on books and articles. That’s not true. An editor is any individual who assists in proofing and improving a product in some form. You need to make sure that the editors you choose have the skills to edit the components of your eCommerce store you need help with.
Often, eCommerce store owners need help editing the actual HTML coding of their websites. Even though you can get templates for almost everything, including an iPhone website template, it may still need to be tweaked or modified to make sure that it translates properly across the Internet.
Similarly, image editors make sure that the images that you post are top quality. High quality images, or at least interesting images that are not poorly developed, are more likely to be pinned on Pinterest.
Text editors, of course, look over the content, and check for things like grammatical errors and typographical errors.
Finding These Individuals
Most eCommerce stores do not have enough staff to have their employees focus exclusively on the editing process. Additionally, the editing process tends to require significantly more knowledge than the average eCommerce employee may have in these areas. As a result, you will need to hire freelance assistance.
The benefit of hiring freelancers, or independent contractors, is that you only need to hire them as is necessary. Ideally, they will work on an as needed basis or a per project basis. You can find excellent professional editors for all aspects of your eCommerce store through a variety of sites including Elance, iFreelance, Guru, and others.
Make sure to check their portfolios and references. Ideally, you want someone who has worked with an eCommerce store or at least with similar content. Until you know you can trust an individual, make sure that you always double check the editing work. It might seem redundant, but it’s the only way you can make sure that the edits are being made in the places that they need to be made, and that the editor is not actually making things worse.
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