The conception of an idea, however challenging, is just the tip of the iceberg. Try transforming these elaborate plans into full-fledged prototypes and you have your work cut out for you! Sure, you can crowdsource your concepts to get an opinion and an investor or two, but the fact remains that most drafts find themselves at the bottom of a dustbin rather than out in the real-world. And so, for the young and the restless, the maestros and novices, we have the Godrej DesignLab – a platform that incubates big ideas and helps bring them to life.
Presently in its third year, Godrej DesignLab gives designers a free reign to experiment, innovate and challenge the boundaries of contemporary design. Under the mentorship of industry stalwarts, select designers attempt to strike a balance between aesthetics and manufacturability. With high-end facilities at their disposal, the only limits set are by their own imagination!
How to Participate
Godrej DesignLab is now open to entries from Students, Professionals and International participants.
Designers are welcome to send in their work in any of the four categories- Furniture, Furnishings, Lighting and Home Décor & Accessories.
Each design will be carefully vetted by the mentors on the basis of its originality, creativity, manufacturability and mass appeal. The shortlisted designers will then collaborate with Godrej DesignLab to turn their blueprints into fleshed-out prototypes. These working prototypes hold a chance to be unveiled at the coveted India Design ID for the world to see!
Meet the Mentors
Navroze Godrej -Executive Director, Strategy & Innovation, Godrej & Boyce
Hemmant Jha – Chief Design Officer, Godrej & Boyce
Khushnuma Jamasji – Dy. General Manager – IMC, Godrej Interio
Pramiti Madhavji – Editor-in-Chief, ELLE DECOR India
( H/T: Yanko Design )