The Avengers Assemble – A Superhero in Every Aisle[divider]
Superhero and comic fans, Marvel’s The Avengers just hit the big cinema screen near you right, fulfilling the fantasy of many comic book fan out there that want to see the film on cinema. Meanwhile, Target retail stores has decided to get in the action by launching a “A Superhero in Every Aisle“ an advertisement campaign that featured main Avengers superhero constructed from everyday objects found throughout its stores.
Target’s marketing campaign is an brilliant combination of recycling, comic icons and art. Produced by Wieden + Kennedy of Portland, the advertising featured Iron Man created from headlights, toys, Dr. Pepper cans and pencils, while Thor’s hammer Mjolnir is made from toys, a toaster, radio, dumbbell and a thermos. Check out the Hulk’s hands and Captain America’s shield, which also feature everyday items.
[box_info]The folks at Target have taken the idea to extremes for the Superhero in Every Aisle campaign. Say what you will about product placement, these creations are amazing.[/box_info]